Lead Generation
MI's lead generation service combines deep market research expertise with precise prospect identification — delivering qualified leads for B2B companies, startups, and growth-stage businesses ready to scale.
You have a product and a thesis. We help you find the decision-makers who need it — before your runway runs out. Targeted outreach lists, ICP refinement, and initial prospect qualification tailored to founders moving fast.
You've found product-market fit and need to accelerate. We build systematic pipelines into new verticals, geographies, and buyer personas — with the research depth to make every touchpoint relevant.
Large organisations entering new markets or launching new offerings need intelligence before investment. We map the landscape, identify key accounts, and surface the right contacts at each target organisation.
Whether expanding into a new practice area or targeting a new client segment, MI provides prospect research and outreach support aligned to how consulting relationships are built — through credibility and relevance.
We help research firms and data providers identify and reach buyers — from strategy teams at corporates to investment analysts — who need what you produce but haven't found you yet.
From vertical SaaS to enterprise software, we identify your ideal customer profile across target industries, map accounts by size and fit, and build contact lists for your sales or partnership outreach.
Most lead generation is spray-and-pray. Ours is built on the same rigour that drives our expert network — deep research, careful qualification, and a clear understanding of what makes a lead actually worth pursuing.
We don't sell lists. We build targeted prospect intelligence tailored to your specific offer, market, and sales motion — then help you activate it.
We work with you to sharpen your Ideal Customer Profile — by industry, company size, geography, revenue, tech stack, or any other signal that predicts fit.
Our research team identifies target accounts and maps the key decision-makers, influencers, and champions within each — with verified contact data and contextual notes.
Leads are scored against your criteria before delivery. We flag buying signals, recent triggers (funding, hiring, expansion), and any competitive intelligence that strengthens your outreach.
You receive a structured, ready-to-use prospect list. We can also support outreach sequencing, messaging, and follow-up strategy if needed.
We offer recurring pipeline refreshes to keep your prospect base current — adding new accounts, updating contacts, and removing stale leads on a cycle that fits your sales cadence.
Structured spreadsheets with company name, size, sector, contact name, title, email, LinkedIn, and any relevant buying context — ready to import into your CRM.
For high-value target accounts, a short intelligence brief covering the company's strategic priorities, recent activity, likely pain points, and recommended entry angle.
We monitor your target accounts for buying signals — funding rounds, executive changes, market expansions, product launches — and alert you when the timing is right to reach out.
Before you commit resources to a market, we quantify how many qualified accounts exist, how they're distributed, and what realistic penetration looks like for your offer.
Years of recruiting C-suite executives and specialist practitioners for research engagements means we understand how buying decisions are made — and who actually holds influence versus authority at any given company.
We do not generate thousands of low-quality contacts. We deliver a smaller, more precise set of leads that your team can actually work — with enough context to make the first outreach relevant and credible.
All prospect research is conducted with respect for data privacy regulations. We do not use scraped or non-consensually harvested data, and all our processes are GDPR and CCPA-aware.
One-time list builds, monthly retainers, or project-based engagements — we work in the model that fits your sales cycle and budget. No long-term lock-ins required to get started.
Ready to build a smarter pipeline?
Talk to Our Team